The Green Hype · Creative Direction Studio · USA · INDIA · australia
Disruptionis an art form
A multidisciplinary creative team working across film, branding, social and culture for brands that think differently.
Our ethos · disruption is an art form
The people who work with us are
Artists, founders, thinkers and rebels who question the ordinary and create what's next. Different backgrounds. A shared belief: a more interesting tomorrow is possible.
Meet the people
01 Artists
02 Founders
03 Thinkers
04 Rebels
05 Creators
Featured work
Our trending work right now.
start hereHover to play. Every poster opens the full story. A blue tag is a result we can prove, not one we hope for.
We’re a creative direction organisation.
Any creative problem you have, we’re essentially here to solve it. Pick the one that sounds like your week — we’ll show you exactly how we fix it.
See how we fix it →Branding
- No. 01footage: the showreel01Branding→
People like what we make. They just can't remember who made it.
The fix
one feeling, everywhere.
- No. 02footage: The founder becomes the channel02Personal Branding→
We know what we do. We just don't know how to say it, or who's supposed to be the face of it.
The fix
build the person, not just the logo.
- No. 03footage: the showreel03Social Media→
We post. Nothing compounds. Every month starts from zero again.
The fix
an always-on channel, not a content dump.
- No. 05footage: the showreel05Design & Packaging→
Our packaging looks fine in the boardroom and disappears completely on the shelf.
The fix
designed for where it's actually seen.
- No. 06footage: the showreel06Experimental→
The safe version of this brief has already been made a thousand times.
The fix
the idea nobody asked for, argued properly.
- No. 07footage: the showreel07Influencer MarketingIn the works
The creator posted it. It still read as an ad.
The fix
partnerships built around what the creator actually does.
- No. 08footage: the showreel08Website UI/UXIn the works
The brand looks incredible everywhere except the one place people go to actually check us out.
The fix
a site with the same craft as everything else.
Every year, 1.7% of what we earn goes into building steps for the next generation of creatives. That means going to NGOs across India that look after children without parents, and teaching them to make things — to be creative in their own way.
Because where you begin should not decide how far your ideas can go.
Explore our initiatives →
Hype.Culture
Flip through the studio.
Every season gets its own photo album. Pick one up.
[summer of hype] This is a sample page. Write what the season felt like here.
page one.
Sample album · replace me
Summer of Hype
Summer of Hype
Sample album · replace me · 8 pages
Winter of Hype
Sample album · replace me
Winter of Hype
Sample album · replace me · 10 pages
taped in.
Sample album · replace me
Scraps of Hype
Scraps of Hype
Sample album · replace me · 5 pages
You can live in our website. Rent free.
Make your own octopus on friends.hype and it moves in right here, for good. These are the ones who already did.
taphover one. it talks.
Move in →