Six months of founder-led content, built for students who scroll

Alzato

We put the founder on camera and let the enquiries come to him.

The problem

Student enquiries were being bought, not earned.

What we did

Put the founder on camera every month for six months, raw and selfie-led.

What happened

1,000+ organic leads.

Client

Alzato

Discipline

Social media management, brand, founder personal branding

Duration

Six months

Role

Strategy, production, editing, design, publishing

Location

Indore -- monthly shoots

The brief

Alzato wanted student enquiries to come in organically, through social, rather than being bought. Over six months we took on social media management, brand work and personal branding for the founder, working alongside their marketing head, Mr Amit.

The insight

Students do not trust a polished corporate ad about their own future. They trust a person. So the visual language was deliberately raw and selfie-led, with music and pacing borrowed from what this audience already watches, rather than from education marketing.

The craft

We ran the whole chain: strategy, pre-production, the questions, the shoot, the edit, the design and the posting. The founder's pieces were built like a podcast -- we supplied the questions and prepared answers rather than handing him a script to perform, and coached him on delivery, where to look and what to wear. Our team handled production design and travelled to Indore every month to shoot in the client's own office.

1,000+

Organic leads

Monthly

Shoots, on location in Indore

6 months

Engagement, end to end

BTS, the contact sheet