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Design & Packaging
“Our packaging looks fine in the boardroom and disappears completely on the shelf.”
A shelf decision takes three seconds. Most packaging and print collateral is designed for a screen at arm's length, not a hand reaching past four competitors.
The fix: designed for where it's actually seen
Identity, packaging and print collateral built as one language and pressure-tested against the real context — the shelf, the hand, the desk — not the mood board.