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Branding
“People like what we make. They just can't remember who made it.”
A logo isn't a brand. Most companies have a mark, a colour and a slide of values, and nothing that makes a stranger feel the same thing twice.
The fix: one feeling, everywhere
Positioning, identity, voice and the system that carries them, from the pack on the shelf to the brochure on the desk, so every touchpoint sounds like the same company.
