Overview

The Green Hype was approached by Meridian Overseas, a leading study abroad consultancy in India, to revamp their branding and visual identity. Despite being a well-established company with 13 firms and a comprehensive range of services, from visa processing to university selection and financial management, Meridian Overseas struggled to effectively communicate their capabilities and unique selling points to their target audience.

Our primary objective was to create a cohesive and impactful visual design that would accurately represent the brand's strengths, highlight their advanced AI technology, and showcase their diverse learning methods. By leveraging our expertise in branding and visual storytelling, we aimed to elevate Meridian Overseas' market presence and attract more students and parents to their services.

Challenges & Approach

One of the main challenges we faced was to develop a visual language that would resonate with Indian students aspiring to study in countries like the UK, Australia, and Canada. To address this, we employed a combination of gradient and neo-morphism design techniques, incorporating the prominent colors of the flags of these target countries. This approach not only created a visually striking aesthetic but also conveyed the brand's global reach and diversity.

To further emphasize Meridian Overseas' technological prowess and transparency, we rebranded their AI-powered student admin portal as "iFLY." This nomenclature helped differentiate the brand from its competitors and provided students and parents with a clear understanding of the company's commitment to innovation and seamless service delivery.

Throughout the branding process, we strategically integrated personal testimonies from successful students who had benefited from Meridian Overseas' services. By highlighting the names of the consultants who played a crucial role in these students' achievements, we reinforced the brand's dedication to personalized support and guidance.

The result

The rebranding initiative for Meridian Overseas was a resounding success, resulting in a transformative visual identity that effectively communicated the brand's strengths and values. The use of gradient and neo-morphism design elements, inspired by the colors of the target countries' flags, created a visually captivating and memorable brand aesthetic that stood out in the competitive study abroad market.

The rebranding of the AI-powered student admin portal as "iFLY" significantly improved brand recognition and perception among students and parents. This strategic move showcased Meridian Overseas' commitment to leveraging advanced technology to deliver a seamless and transparent service experience.

The inclusion of personal testimonies and consultant highlights throughout the branding materials added a human touch to the brand narrative. This approach resonated with the target audience, fostering a sense of trust and credibility in Meridian Overseas' ability to help students achieve their study abroad goals.

As a result of the rebranding efforts, Meridian Overseas experienced a significant increase in student inquiries and enrollments. The new visual identity and clear communication of the brand's offerings helped the company attract a wider audience and solidify its position as a leading study abroad consultancy in India.

The success of this project demonstrates The Green Hype's ability to develop impactful branding solutions that align with a client's core values and objectives. By combining strategic thinking, creative design, and compelling storytelling, we were able to elevate Meridian Overseas' brand presence and drive measurable results for their business.