Overview

At The Green Hype, we had the privilege of collaborating with Amar Bahada, a talented creator and entrepreneur based in Jaipur, to elevate his personal brand and grow his online presence. Our data-driven approach played a crucial role in this project, as we analyzed metrics from one of Amar's recent videos to guide our creative strategy. The video in question garnered 11,221,463 views, with an impressive engagement rate of 10.72% and a total of 1,203,761 interactions. The like-to-view ratio stood at 5.15%, while the save-to-view ratio was 1.08%. The video also generated a share-to-view ratio of 4.44% and a comment-to-view ratio of 0.05%. Additionally, the video helped Amar gain 26,900 new followers, with a follows-to-views ratio of 0.24%. Armed with these insights, we set out to develop a comprehensive strategy that would showcase Amar's unique style, engage his target audience, and significantly boost his reach and impact.

Challenges & Approach

In the highly competitive and cluttered creator economy, our primary challenge was to help Amar stand out and connect with his target audience of young students and entrepreneurs. To achieve this, we meticulously crafted a strategy that encompassed every aspect of his content creation process, from his aesthetic and color choices to the topics he should address. We recognized the importance of timing and consistency in reaching his desired audience. By analyzing data and understanding his followers' behavior, we determined the optimal posting schedule that maximized engagement and reach. To further differentiate Amar's content, we implemented a unique storytelling approach that utilized double-layered narratives. Instead of relying on generic stock footage, we carefully selected visuals from popular films, creating a sense of familiarity and coherence for the audience. This innovative editing style allowed us to convey two parallel stories within each video, adding depth and intrigue to Amar's content.

The result

Our strategic approach and collaborative efforts yielded remarkable results for Amar Bahada's personal brand. Over the course of one year, his Instagram following skyrocketed from 2,000 to an impressive 190,000 followers. His content resonated with his target audience, generating over 50 million organic views across his channel. By carefully curating his aesthetic, optimizing his posting schedule, and employing innovative storytelling techniques, we helped Amar's videos consistently go viral, cementing his position as a prominent figure within his niche. The success of this project demonstrates The Green Hype's ability to understand and cater to the unique needs of creators, crafting personalized strategies that drive exceptional growth and engagement. Our partnership with Amar Bahada showcases our commitment to helping individuals navigate the complex creator economy and establish a strong, impactful presence in their respective fields.